Creative Director & Design Leader
Building brands
that matter
29 years turning complex products into clear, compelling experiences — across healthcare, SaaS, finance, and consumer markets. I've been the sole creative owner, the team builder, and the studio founder.
29
Years of professional design experience across healthcare, SaaS, finance, and consumer markets
89K+
Monthly visitors on platforms I designed
Times Trusted as sole creative owner of an entire organization
3
Videos produced from a studio I built from scratch
200+
2
Companies where I led design teams
SELECTED WORK
Case studies
in
creative leadership
Each project tells a complete story, the problem,
the decisions, and what changed.
01
Healthcare IT · Brand Identity · UX
Rebuilding a 1996-era brand
from scratch, and the system
that outlasted me
Hired as sole designer with full creative latitude, I rebuilt KLAS Research's entire visual identity — from a Microsoft Office-era brand into a coherent system across digital, print, and marketing. The work became the foundation every designer after me inherited.
Sole Marketing Designer • 7.5 Years
Full Brand System
Product UX + marketing
02
Healthcare SaaS · Rebrand · Growth
Staff designer to
design manager through
an acquisition rebrand
Joined as staff designer on a team serving 600K+ monthly visitors. Promoted to Web Master and Design Manager. When ADP sold to Marlin Partners, I led the complete digital rebrand.
89K monthly visitors
100 leads/week
Hired 2 designers
03
Content Production · Studio Build
Building a broadcast studio
from zero — then filling it
with 200+ videos
Designed, equipped, and ran a professional 25×35ft broadcast studio. Three 4K cameras, ATEM switcher, teleprompter. Produced 200+ expert videos over 3 years. Coached healthcare executives on camera.
200+ videos produced
Built from scratch
Expert direction
About
The designer companies call when the brand
needs to be fixed
I started my career designing nutritional supplement packaging in 1997 — when Photoshop 4 was new and most companies were just discovering the internet. In the 29 years since, I've built brand systems, led design teams, launched a content studio, and co-founded a company. Three times, I've been the only designer in an organization. That pattern isn't a coincidence. It's a reputation.
B.S.
+ 3
Associates
degrees
Multimedia Communications
5
Industries across
29 years of practice
Sole creative
owner of an entire
organization
3x
Salt Lake City, Utah
Open to remote &
hybrid Capabilities
UT
Companies I've Worked With
KLAS Research AdvancedMD ADP Axiom Press/CultureGrams Listfusion eTrafficers Wasatch Craft Cut2Keep